Scrivener and Marketing

Scrivener is THE tool. It’s great. If you’ve used it for writing, you likely enjoy it. It might be too complex or not quite right, but a lot of people really love it. I certainly am a fan. But mostly I use it for writing novels, short stories, things like that. But this year I’ve expanded how I use it. I’ve started using it as a promotional tool.

Scrivener and Marketing

I have a file that’s just my name (it started as just the name of the podcast but I use it for more than that). And it has in it several sets of things one is a task tracking kind of set. It’s not a great To-Do tool, but for the things that I’m using it for (add the podcast to these places, write up this author interview, etc) it works great, I move them through and then have the final information on things I’ve done all compiled together.

Task Tracking

First is a task tracking kind of set. It’s not a great To-Do tool, but for the things that I’m using it for (add the podcast to these places, write up this author interview, etc) it works great, I move them through and then have the final information on things I’ve done all compiled together.

  • To Do
  • In Progress
  • Waiting
  • Completed

About Me

I have a folder that is just “About Me” and it has in it a lot of links. So many links. All my social media links, all my books in all the places they are (and for a bonus…the html for some of those link sets), all the podcast links etc. This makes it much easier when some form wants me to enter all this information? Just open this up and drop in all the links. It also means if anything happens to the website, or anywhere else? I’ve got that code right at my finger tips.

I also have my bio. All the forms of it organized and as I imagine it evolves I’ll have older versions stashed away there too.

Media

I have a media folder. Some day I’d like that folder that is sort of a press kit. And that would be a generic version. I think the ideal place for the press kit for each book will be in that book’s Scrivener file. (Though…here would be nice too…hm.)

The media I have right now is all the links to my work, interviews, places you can find someone else talking about me, or me talking to someone else.

ISWG Marketing

Another round of questions/prompts from Insecure Writer’s Support Group. The actual question is about using the annual A to Z Challenge and marketing, networking, and publicity. I’m really looking forward to reading what other authors have to say about this. I have not. So I’m going to talk about marketing a little more broadly.

Marketing and Mom

I recently had a conversation with my mother about my books. She wanted to get to read one, or listen to one of the audiobooks. Which is great, and I didn’t get a chance to take her phone and take care of getting her set up on Audible, but hopefully soon.

The really interesting thing that I became aware of through this conversation was that my own mother doesn’t know that I have 3 books out (or 2 novella and a novel, depending on how you describe them). That’s…concerning.

She follows me on FB. She listens to the podcast.

And my own mother doesn’t know. Now this could be several things. It could be she actively avoids news about me or she’s blocked me or she didn’t listen/read any of my stuff. But that’s not it. She actively listens, she interacts on FB so fb isn’t hiding all my posts.

I think I’m doing a bad job talking about it.

I recently learned there are a few other people who were surprised I had a podcast, had written books, or had audiobooks.

Social Strategies

I’m bad at coming up with them. I’m nervous about following through. I really don’t want to bug people. I don’t want to get to the point of annoying. I don’t want to get blocked.

But I do want people to know. I want people to be able to discover. I want the people who DO want to know, to actually know.

I’ve been trying to engage in social media.

Good things:

  • My pinned twitter post is about the podcast
  • I do have a books page (see above!) with links to my books (e and audio!)
  • I do have a page (see above!) about the podcast (which I think has a very small note about patreon- I still want people to support authors first and foremost, and I’ll keep retweeting/sharing etc)
  • I’ve been engaging in a handful of FB groups
  • I’ve been trying to engage in some of the Twitter chats (though I need a better plan to remember to do those!)

 

Less great – things I can/should improve:

  • Twitter bio doesn’t say I have any books out at all, I don’t think I’ve even tweeted out patreon (hopefully I will have by the time this post is live)
  • Facebook bio is worse …
  • I don’t have anything on my website here that links to the media I’ve engaged in
  • On most of the FB groups I haven’t even introduced myself (which is problematic in multiple ways, I really need to do it but I’m so …nervous? unsure?…I guess insecure? That I’m not enough of a …person? fancy person? something? to bother. But I know that I like introductions from people. I want to see them. Why am I so stressed that I’m going to get my own wrong?

Plan

I have a few things on my to-do list that are marketing related that hopefully will help.

  • Work on a YouTube/podcast “trailer”/ad
  • That ad (or a variant of it) will also be the base for an ad that I’m going to use to promote the podcast in a few other places
  • Try to introduce myself to 1 FB group per weekend (I’m not going to introduce myself in all of them, just a few where it makes sense), so starting next weekend – 1 group (She Podcasts – see even listing is to I’m holding myself responsible!)
  • Read a boatload of the other IWSG blog posts and see who has amazing ideas and take and actually DO 1 of them

Finally, do this:

Tune in later today at 6 pm for the first episode of Season 2 of 600 Second Saga, we’ll be featuring ML Moos and a fantastic new episode!