Switching Costs

I use mostly Apple products at home.

I’ve had a few issues and questions and some people have asked me why lately. I also listened to an episode of Cortex (that I can’t seem to find anymore) that talked about switching costs.

So why do I use Apple products?

(I don’t exclusively, but enough that it is my prominent computing tool at home.)

NOT Microsoft!

Because I use MS tools at work and when I get home I want to NOT have to fight with Microsoft tools anymore. After the last couple months where I spent a huge amount of time fighting with a bunch of Microsoft tools this is the prominent reason in my mind. I do NOT want to leave the evils of those jerks who were personally attacking me and my limits (not really but it felt like it) and deal with it more. Just let me go home and not think about work.

My first

Because it was my first primary computer. Long Long Ago before apple was cool, I was given a handmedown machine for college that was an apple laptop and it was awesome. I learned a lot of how to compute on that machine. It was natural to keep working in that sphere as I grew up and finally got to the point of buying my own machines.

Less support

Because I don’t support windows machines for my friends and family. I don’t work under the hood of personal windows machines. I just don’t. So I don’t know much. And I’ve let myself drift farther and farther from what I’ve known. Anyone who has been the techiest person in their sphere has gotten asked to fix something. At this point I just say I don’t support anything that isn’t apple. And I know if it is an apple and I can’t quick fix it I can direct people to the apple stores. I don’t need to keep the name of someone on me at all times. Just go to a store and ask for help. If they can’t help you I can’t then I don’t know what to do for you.


I’m already bought into the software. I know how to use it and it would be very time expensive and money expensive to switch. I own a lot of books in iBooks.  So many other things.


I’m not interested in switching. The amount of new software I’d have to learn is less now than it used to be because now I’m a part of a lot of online based tools. But it would still be a tremendous amount of learning, time investment would be tremendous. I’d have to spend weeks to learn it and go through the frustration of that to get to a fraction of where I’m at with the tools I currently work in.

It would be expensive to rebuy everything.

I’d have to come up with new ways to say, no, I’m not going to help you but that doesn’t mean I don’t love you, it just means that I don’t enjoy spending hundreds of hours working for free on this thing I find boring and frustrating.

Does that mean I think it is the best or the way I’m doing it is right? Nope. It just means it is what works for me and I’m not interested in switching at this point. May I in the future? Sure…the math on it might change in many ways so I may change. I may feel comfortable splitting at some point and using different tools rather than staying in the same sphere the whole way. So many things could change.

But this is where I’m at right now.

(I just really hope to see a new high end desk top machine from apple in the next year or so…)


Writing Prompt: Haptics

I have been talking about and thinking about haptics a lot lately. The whole ..way we feel and touch things and how computers and connected devices can make us feel things. My favorite example that I make everyone try is the iPhone 7’s home “button” it doesn’t move. But it 100% feels like it moves. (And maybe you’re a fancy person who doesn’t have this experience but I totally do.) It seems exactly like I’ve depressed it when I push on it. I has all the effects that you expect. And this is just a tiny tiny little bit of what is possible.

I am enthralled with what the potential future of it may be.


Here are some examples to prime your brain a little.

Yoga Pants that Correct Your Form – Racked

Haptics in clothes seems very likely. A jacket that gives you directions. A pair of pants that make you get up and move. And when you have multiple tools you have opportunities for clothes to give you feedback about you. What is your heart rate? Can your clothes help you calm down?

How Haptic Technology Wearable Devices Move our Life – Wearable Technologies

Haptic Feedback to improve balance – a study you can read on pubmed

Turn anything into a touch sensor…Tech Crunch


So what does the future look like when you wear a turtleneck and all your “speech” is subvocalizations and you “hear” through haptics, could the words be tapped onto your jaw? Do we find a world of silence? Do we get loud? Do we constantly feel like we are buzzing and thumping? We get phantom phone buzzes, will we get phantom haptics? What will we train ourselves to do without realizing it?

Google and workflow

I use Google in my workflow quite a bit. I use it for a lot of tracking what I’m doing, spreadsheets to track episodes, spreadsheets for authors, spreadsheets for books and sales, spreadsheets for giveaways, audio, critiques and much more.

I use it when I’m working with authors doing audiobooks. I use it when I am giving suggestions and feedback on pieces. (Oh I love it for that.) I use it for collaborative work.

Every time I finish a piece of audio I send it to the author to make sure pronunciation and everything else is correct.

It concerned me quite a bit when the Google scam went around last week. I got several emails that appeared to come from authors I’d worked with before. I actually saw them and flagged them as something to deal with later (but didn’t open them!). They aren’t authors that had shared google docs with me before so I was a little surprised but not shocked. The message looked really real.

Why the Google messages were effective

Google Scam

If you clicked it

I will absolutely continue to use Google a lot. But it is so important to really be aware of everything. Check those actual urls. Check who it actually came from. Check. Check. Check. It’s only going to get harder to tell the difference between the real things and the scams, phishing, and the like.

Speaking of which, if you haven’t taken the Cybersecurity Quiz from PEW I highly recommend it.

Writing Prompt: Hack the future!

I’ve been talking about spam and hacking and the future a lot. I’m obviously not alone. But in addition to the really huge ways the world will change (and it will, health care is in for a giant change in the next decade or so), the world will change in a lot of tiny ways.

Automation is going to become a bigger, more powerful, and hopefully…eventually…more intuitive and user-friendly thing. Things like Amazon’s dash buttons will become more common. APIs, workflow, automation, so many components come together to make our lives simpler.

So…what are the small things we’ll see in the future? The things we do now without thinking about? The things that are tedious and dull that we still do like monsters of an old era that we will eventually automate away? That we will glide past without a second thought? What will a day look like in a way we can’t even guess now? What does the future of amazon dash? other automation tools? Physical automation integrated with digital tools?



S2.6 Toy Maker

Toy Maker by Olga Werby

Olga Werby, Ed.D., has a Doctorate from U.C. Berkeley with a focus on designing online learning experiences. She has a Master’s degree from U.C. Berkeley in Education of Math, Science, and Technology. She has been creating computer-based projects since 1981 with organizations such as NASA (where she worked on the Pioneer Venus project), Addison-Wesley, and the Princeton Review. Olga has a B.A. degree in Mathematics and Astrophysics from Columbia University. She became an accidental science fiction indie writer about a decade ago, with her first book, “Suddenly Paris,” which was based on then fairly novel idea of virtual universes. She writes about characters that rarely get represented in science fiction stories — homeless kids, refugees, handicapped, autistic individuals — the social underdogs of our world. Her stories are based in real science, which is admittedly stretched to the very limit of possible.
Check out books by Olga Werby on Amazon
Check out Olga Werby on Goodreads


S2.5 The Senior Guy Did Not Like Being Alone in the Office After Midnight

The Senior Guy Did Not Like Being Alone In The Office After Midnight by Mary Clemons


Mary has spent many years in the software industry watching a great deal of interesting things which are both good and bad.  After the last episode of undesirable activities in the workplace, she decided it was time to leave the office and put her fingers back to work documenting what she’s seen and experienced instead of writing down the steps to enter data into software applications.  She would love to go back to getting paid by a corporation but is very wary of who she will have to deal with this time.  Plus, she’s getting too old for the hijinks and silliness required to withstand an open cubicle plan and next time her cubicle-mates are going to see a slightly more stern version that will say the following “time to work” to others.

Music is provided by MADS.

You can support 600 Second Saga by giving us a 5-star review on iTunes.

S2.4 Take the Call

Take the Call by Mariah Avix

Mariah Avix is the creator of 600 Second Saga. A space for developing authors to explore the realms of science fiction and fantasy in 10 minutes or less every week.
Mariah writes magical tales of how technology will change our world, and technologically laced tales of magic, that probably isn’t real.
She is currently working on a series of novellas about shapeshifters who fight wildfires, a trilogy about a woman who refuses to admit that she has the M word (magic), and endless flash fiction.
When she’s not writing she walks along the rivers and parks throughout her city looking for inspiration.

Check out Oak Steam Hollow:


Music is provided by MADS.

You can support 600 Second Saga by giving us a 5-star review on iTunes.


S2.3 Mermaid at the Mall

Mermaid at the Mall by Tamara Hecht a Monsterville story

Tamara Hecht is an author and monster movie enthusiast.  She is working on her third book in a children’s series called Monsterville. Tamara loves nature, video games, ghost stories, and learning about other cultures.  She would like to encourage people to write the books they wish existed.

Website http://turtlehill.wix.com/monsterville
Book 1 Welcome to Monsterville
Book 2 Music Room

Music is provided by MADS.

You can support 600 Second Saga by giving us a 5-star review on iTunes.